ENROLLMENT MANAGEMENT

Guiding Students from Inquiry to Enrollment and Beyond

At Pivot Marketing, we do more than generate leads—we help institutions turn prospects into students and keep them engaged. Our strategic coaching, automated engagement, and personalized support streamline the enrollment journey and boost retention.

With 20+ years in higher ed admissions, our team knows what works. We connect with students at every stage, leveraging smart strategies to increase enrollment and persistence.

Think of us as an extension of your team—ready to amplify your outreach, re-engage students, and support key initiatives when you need an extra push.

Prospect Connect Support (Inquiry)

Identify and prioritize prospective students with high intent to apply or register.

Implement lead scoring or program prioritization based on institutional factors to prioritize inquiries
Assist in messaging for automated yet personalized lead nurturing sequences
Conduct proactive outreach to high-intent prospects via text, email, and phone
Live Chat to help engage with students on the website with questions regarding programs, majors, campus or general university information

Enrollment Empowerment Support (Application/Registration Coaching)

Guide prospective students through the enrollment and application journey, ensuring a smooth transition from inquiry to enrollment.

Personalized one-on-one coaching calls highlighting institutional differentiators
Proactive outreach via text, email, and phone
Address common enrollment or registration barriers (application confusion, financial concerns)
Strategize for improved conversions using targeted tactics and messaging
Live Chat to help engage with students on application with questions prior to applying or barriers throughout the application process

Engagement Elevator Support (Application Submission Support)

Increase student follow-through and application completion on key enrollment steps through strategic reminders and encouragement.

Multi-channel automated reminder sequences working with digital marketing messages (email, SMS, outbound phone calls)
Personalized outreach based on student behavior and inactivity via phone email and SMS
Support students in document collection or barriers preventing application submissions
Live Chat support on various admissions and application interior pages to help answer application submission questions and identify barriers
Escalations to Admissions and Enrollment Support teams as needed

Start Strong Support (Pre-Start Retention)

Ensure students stay engaged and confident in their decision before their first day of classes.

Strategize and help support virtual onboarding events and Q&A sessions
Assist with weekly “prep for success” email series
Reminders for orientation, registration, and financial deadlines
Community-building activities and connection opportunities between students and/staff or peers
Live Chat on admissions/prestart/course registration pages to help answer pre-start questions
Escalations to Academic Support teams as needed

Persistence Partner Support (Post-Start Yield Support)

Improve student retention by providing continuous support during their first term/course.

Personalized academic coaching check-ins
Personalized outreach based on student behavior and inactivity via phone email and SMS
Escalations to Academic Support teams as needed
Strategize early intervention alerts for at risk check in opportunities (low logins, missed assignments)
Live Chat on targeted support pages to help engage with students needing quick support or resources

Comeback Campaign Support (Re-Entry/Stop-Out Support)

Re-engage and re-enroll students who have stopped out, providing a smooth return path.

Personalized outreach based on withdrawal reasons via phone, email, SMS or chat
Strategize for improved and streamlined re-enrollment processes
Dedicated re-entry coaching to build confidence and address concerns and identity staff for support
Outreach to push any scholarship or financial aid incentives for returning students
Escalations to Academic Support or Financial Aid teams as needed
Live Chat on targeted re-entry landing pages to help engage with students and support their return to school

Supplemental Document Support (Transcripts, Documents, etc.)

Streamline and simplify the supplemental documents and transcript request process to remove administrative friction for students during the application or re-entry process.

Automate transcript requests and tracking notifications
Personalized outreach to help guide and encourage students through the supplemental document collection process via phone, email, text, or chat
Partner with Parchment or other transcript service companies to expedite processing
Provide live chat and support for troubleshooting barriers to obtain documents
Escalations to Academic Support teams as needed

Insight Pulse (Marketing/Institutional Effectiveness)

To gather valuable feedback from current students and applicants to assess the effectiveness of marketing efforts, identify areas for improvement, and uncover new opportunities to enhance engagement and retention. Using this information to create a full “feedback loop” to gather and provide marketing and other departments with improved messaging, content, audiences, and/or areas of opportunity.

Personalized Direct Outreach: Conduct personalized outreach through phone calls, live chat, or text messages to gather qualitative feedback to understand marketing effectiveness, application experience, or understand institutional messaging
Live Chat Feedback: Set up live chat and direct text message campaigns to solicit quick, real-time feedback on student experiences or messaging effectiveness.
Social Media Listening & Engagement: Use social listening tools to track conversations around the institution’s brand on social platforms and engage with students through comment sections or direct messages to gather more informal, but valuable, feedback on messaging and overall perception.
Feedback Loop: Collaborate with marketing and key stakeholders to share student feedback, helping to validate, realign, or adjust messaging based on students' experiences, perceptions, and interactions with institutional content.
Engagement Metrics: Monitor responses and engagement levels to refine strategies for improved student connection and retention.

Credit-Taking Behavior Optimization (Improving Course Registrations per Student)

To enhance credit-taking behavior among students, improving course registration rates and encouraging students to take multiple courses per term. This initiative will drive increased student engagement, accelerate graduation timelines, and improve institutional retention and revenue.

Enhance advisor coaching & scripting with role-playing exercises and tailored messaging.
Implement multi-channel outreach (phone, email, SMS, live chat) to support advisors and engage students.
Personalize messaging based on student behavior, registration history, and academic standing.
Launch limited-time promotions to drive immediate course registration.
Develop data-driven dashboards to track success and optimize outreach tactics.
Additional tailored tactics available based on institutional needs and student behaviors.

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